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Simplecard.com

White-label ecommerce platform for personalized direct mail print campaigns.
http://www.simplecard.com/

  • Managed design and development of product from concept to production to launch.
  • San Diego, CA.

Award-Winning Career (22+ Years)

  • 1995 – Present: Worked on 300+ projects, 650+ websites, 200+ web applications, and 30+ products.
  • 2013 – Present: Technology Consultant.
  • 2011-2013: CTO, Adoptive (brand agency)
  • 2010: Chief Strategist (“Enterprise 2.0”), Verizon.
  • 2009-2010: Founder and CEO of SocialSimple, of a targeting marketing (UIX) / ecommerce startup.
    Acquired by NBC Universal for $4.2 million (2010).
  • 2008: Lead Hitachi’s first Enterprise Portal.
  • 2006-2007: Generated 50% of Modern Postcard‘s revenue through online properties / online marketing.
  • 2002: Created ViaSat‘s first “Web” department.
  • 2000-2001: Award-winning Engineer of Miva Merchant.
  • 1995: Started professional career in web development as a Web Developer/Designer (Varigon, Inc).
  • 1993: Self taught web programming.
  • 1992: Captain, San Diego Surf Team (Rank #2 in CA).
  • 1990-1992: Professional Surfer (Rusty Surfboards).

Avery Print and Mail Center

http://www.printandmailcenter.com/

  • Design and development of a white label ecommerce platform.
  • Launched with Avery-Dennison as first white label client.
  • San Diego, CA.

WordPress, Themes / Plugins (custom)

  • 12+ years experience in WordPress development (16yrs in PHP experience).
  • Created custom themes (70+) and plugins (120+) for corporations, startups, and agencies used for websites, intranets, and secure extranets.
  • Developed several enterprise scale apps on the WordPress framework as a Content Management System (CMS).

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

ViaSat.com

http://www.viasat.com/

  • Redesign and development of corporate website (in Drupal).
  • San Diego, CA.

Hitachi, Web Portfolio (~22,000 websites)

$112 billion/year company, Forbes #35 ‘Largest Global Companies’ (400,000+ employees).
http://www.hitachi.com/

  • Reporting to the CIO office, established a new executive sponsored (C-level) department to lead and unify all Web IT / Marketing resources throughout all enterprise web systems.
  • Successfully accomplished executive charter to improve the online user experience and streamline web operations through cross-departmental collaboration.
  • Managed international team of architects, web developers, engineers, UX designers, business analysts, QA (team of 70+).
  • P&L forecasting.
  • 2008 – San Diego, CA.

ViaSat WebPoint (extranet)

Corporate extranet for product support and documentation.
https://extranet.viasat.com/

  • Designed and developed custom and proprietary product support extranet for military clients.
  • All code reviewed and approved by the National Security Agency (NSA).
  • San Diego, CA.

Network Mailer

Gives networked organizations the opportunity to unify the direct marketing efforts of their franchisees, retailers, dealers and affiliates.
http://www.networkmailer.com/

  • Product development of affiliate direct mail application.
  • Developed in WebObjects.
  • Managed Engineering team.
  • San Diego, CA.

Modern OOS (ecommerce)

Proprietary ecommerce and automated printing solution, branded and white label.
https://order.modernpostcard.com/

modernpostcard.com (branded), simplecard.com (white label), printandmailcenter.com (white label API).

Modern Postcard, Web Portfolio (40+ clients)

http://www.modernpostcard.com/

  • Reporting to the CIO, lead and established company’s first consolidated group of all web resources.
  • Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP).
  • P&L responsibilities.
  • Managed team of web developers, software engineers, UX designers, QA (team of 15+).
  • Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

Interactivate, Web Portfolio (100+ clients)

San Diego’s largest digital agency.
http://www.interactivate.com/

  • Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects.
  • Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+).
  • Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.
    • Client websites / projects (partial list): wolfgangpuck.com, sunkist.com, kapalua.com, avocado.org, avohq.com, avocadocentral.com, lyonhomes.com, summerlin.com, irvineranch.com, jennycraig.com, johnlainghomes.com, soyconnection.com, purefinancial.com, verrado.com.

Hitachi Enterprise Portal

http://www.hitachi.com/

  • Managed customer support web systems and applications enterprise wide.
  • Designed architecture of a new web portal unifying 100+ internal applications giving customers a seamless user experience vs multiple logins/experiences.
  • 2008 – San Diego, CA.

Adoptive, Web Portfolio (30+ clients) – CTO

Brand management think-tank/agency. New York, NY.
http://adoptive.co/

  • Served as Chief Technology Officer (CTO).
  • Client collaboration and strategic planning on web marketing, technology architecture, social media.
  • Strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web.
  • Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design.
  • Managed and planned all technology initiatives, strategies, projects, and resources.
  • Managed web portfolio (clients in fashion, health, and technology): Bundoo.com, Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

Miva Merchant (ecommerce platform)

Industry leading ecommere platform with an extendable module API. Over 400,000+ installations.
http://www.mivamerchant.com/

  • Lead Engineer and Product Evangelist.
  • Redesigned and engineered module API architecture (still used today).
  • Managed development of most features (inventory, shipping, products, themes).
  • Product used by eBay, PayPal, Foursquare, Taylor Swift, Nautica, and many more popular ecommerce websites.
  • $100 billion online sales, 400,000+ installations.
  • San Diego, CA.

Uppertag – Founder

Personalized content  and targeting marketing through deep analysis of user’s social graph using data algorithms.
http://uppertag.com/ (app unlaunched)

  • Designed and development of a “recommendation engine” that analyzes a user’s social graph through complex big data algorithms, content analytics, and mathematical equations.
  • Developed in PHP (LAMP).
  • 2012 – Present.