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Simplecard.com

White-label ecommerce platform for personalized direct mail print campaigns.
http://www.simplecard.com/

  • Managed design and development of product from concept to production to launch.
  • San Diego, CA.

Award-Winning Career (22+ Years)

  • 1995 – Present: Worked on 300+ projects, 650+ websites, 200+ web applications, and 30+ products.
  • 2013 – Present: Technology Consultant.
  • 2011-2013: CTO, Adoptive (brand agency)
  • 2010: Chief Strategist (“Enterprise 2.0”), Verizon.
  • 2009-2010: Founder and CEO of SocialSimple, of a targeting marketing (UIX) / ecommerce startup.
    Acquired by NBC Universal for $4.2 million (2010).
  • 2008: Lead Hitachi’s first Enterprise Portal.
  • 2006-2007: Generated 50% of Modern Postcard‘s revenue through online properties / online marketing.
  • 2002: Created ViaSat‘s first “Web” department.
  • 2000-2001: Award-winning Engineer of Miva Merchant.
  • 1995: Started professional career in web development as a Web Developer/Designer (Varigon, Inc).
  • 1993: Self taught web programming.
  • 1992: Captain, San Diego Surf Team (Rank #2 in CA).
  • 1990-1992: Professional Surfer (Rusty Surfboards).

Rollerr – CTO

Live video steaming app to your friends.
http://www.rollerr.it/

  • Served as interim-CTO.
    • Previous CTO unexpectedly quit so I temporally came on-board to serve as CTO until a permanent CTO was selected/hired.
  • Collaborated with executive staff on product development (app still in development).
  • Managed team of developers and project management.
  • 2015 – Boston, MA.

San Diego Surf Team (Professional Surfer)

Team of professional and amateur surfers competing against other teams across California.

  • Served as Team Captain.
  • Professional surfer, competing in local/national events. Sponsored by Rusty Surfboards & Stussy.
  • Managed surf team operations, team training, event logistics, and competition strategies.
  • During my leadership the team went from being California state ranked #19 to #2.
  • 1994 – 1996 – San Diego, CA.

IrvineRanch.com

Real estate property management portal for Irvine Ranch.
http://villagesofirvine.com

  • Redesigned legacy website with new a new design, marketing plan, and an improved user experience.
  • Managed development team and design process.
  • San Diego, CA.

ViewBug.com – CTO

Social networking photo sharing website with cash awards to winning contest entries.
http://www.viewbug.com/

  • Served as CTO managing development (backend and front-end).
  • Redesigned and redeveloped website from Django to PHP (Drupal and WordPress).
  • 2008-2009 – San Diego, CA.

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

VEEO Manager

Proprietary ecommerce plugin for software subscriptions and plugin downloads.

  • Reporting to the CEO, managed international ecommerce development team of web designers, engineers, and QA.
  • Developed on the LAMP stack (PHP).
  • 2002 – San Diego, CA.

ViaSat, Web Portfolio (100+ applications / websites)

http://www.viasat.com/

  • Established and managed new web/marketing departments.
  • Managed web portfolio (100+ applications / websites).
  • 2003- 2006 – San Diego, CA.

Hitachi, Web Portfolio (~22,000 websites)

$112 billion/year company, Forbes #35 ‘Largest Global Companies’ (400,000+ employees).
http://www.hitachi.com/

  • Reporting to the CIO office, established a new executive sponsored (C-level) department to lead and unify all Web IT / Marketing resources throughout all enterprise web systems.
  • Successfully accomplished executive charter to improve the online user experience and streamline web operations through cross-departmental collaboration.
  • Managed international team of architects, web developers, engineers, UX designers, business analysts, QA (team of 70+).
  • P&L forecasting.
  • 2008 – San Diego, CA.

Network Mailer

Gives networked organizations the opportunity to unify the direct marketing efforts of their franchisees, retailers, dealers and affiliates.
http://www.networkmailer.com/

  • Product development of affiliate direct mail application.
  • Developed in WebObjects.
  • Managed Engineering team.
  • San Diego, CA.

Modern OOS (ecommerce)

Proprietary ecommerce and automated printing solution, branded and white label.
https://order.modernpostcard.com/

modernpostcard.com (branded), simplecard.com (white label), printandmailcenter.com (white label API).

Modern Postcard, Web Portfolio (40+ clients)

http://www.modernpostcard.com/

  • Reporting to the CIO, lead and established company’s first consolidated group of all web resources.
  • Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP).
  • P&L responsibilities.
  • Managed team of web developers, software engineers, UX designers, QA (team of 15+).
  • Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

Interactivate, Web Portfolio (100+ clients)

San Diego’s largest digital agency.
http://www.interactivate.com/

  • Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects.
  • Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+).
  • Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.
    • Client websites / projects (partial list): wolfgangpuck.com, sunkist.com, kapalua.com, avocado.org, avohq.com, avocadocentral.com, lyonhomes.com, summerlin.com, irvineranch.com, jennycraig.com, johnlainghomes.com, soyconnection.com, purefinancial.com, verrado.com.

Hitachi Enterprise Portal

http://www.hitachi.com/

  • Managed customer support web systems and applications enterprise wide.
  • Designed architecture of a new web portal unifying 100+ internal applications giving customers a seamless user experience vs multiple logins/experiences.
  • 2008 – San Diego, CA.

SocialSimple – CEO/Founder

Ecommerce targeted marketing and UIX via social media data mining/analytics.

  • Co-founding CEO and hands-on CTO / CMO of a successful social networking startup.
  • Developed and engineered a high volume and “Big Data” SaaS product that personalized ecommerce user experiences (in real-time) through targeted marketing using social graph analytics and various API web services (Facebook, Twitter, LinkedIn, Foursquare, MySpace, Digg, Yelp).
  • SlideShare used in TechCrunch 50 => http://www.slideshare.net/jnegretti/social-simple-tech-crunch50-2008-presentation (also embedded below)
  • Hired all staff and formed a new company from the ground up (operations/facilities/finance/etc).
  • Full P&L responsibilities.
  • Investment by Golozo Partners of $2.4 million (2008).
  • Company/product acquired by NBC Universal for $4.7 million (2010).
  • 2008-2010 – San Diego, CA.

Verizon, Customer Advisory Board Portal

Advisory board portal for C-level executive clients and customers.
http://www.verizon.com/

  • Managed design and development of a customer portal for C-level executives.
  • Developed in Drupal.
  • 2010 – Boston, MA.

Verizon, Enterprise 2.0 – Chief Architect

http://www.verizon.com/

  • Streamlined enterprise web operations, technology infrastructure, and web development processes.
  • 2010-2011 – Boston, MA

Adoptive, Web Portfolio (30+ clients) – CTO

Brand management think-tank/agency. New York, NY.
http://adoptive.co/

  • Served as Chief Technology Officer (CTO).
  • Client collaboration and strategic planning on web marketing, technology architecture, social media.
  • Strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web.
  • Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design.
  • Managed and planned all technology initiatives, strategies, projects, and resources.
  • Managed web portfolio (clients in fashion, health, and technology): Bundoo.com, Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

Bundoo.com – CTO

Parenting website where parents can interact directly with doctors and childcare experts and get actionable information.
http://bundoo.com/

  • Design and development of product/startup from concept to development to public launch.
  • Integrated Amazon affiliate services (Marketplace).
  • Brand management on design/logo/etc.
  • Served as advisory CTO.
  • http://585k5j.axshare.com/ (wireframes to develop against)
  • 2013 – New York, NY.