Type:
  
Company:
  
  

Simplecard.com

White-label ecommerce platform for personalized direct mail print campaigns.
http://www.simplecard.com/

  • Managed design and development of product from concept to production to launch.
  • San Diego, CA.

TwitBug (photo sharing)

Photo sharing through email attachments.

  • Designed and developed photo sharing app from concept to launch.
  • Developed in PHP (LAMP).
  • 2009 – San Diego, CA.

Award-Winning Career (22+ Years)

  • 1995 – Present: Worked on 300+ projects, 650+ websites, 200+ web applications, and 30+ products.
  • 2013 – Present: Technology Consultant.
  • 2011-2013: CTO, Adoptive (brand agency)
  • 2010: Chief Strategist (“Enterprise 2.0”), Verizon.
  • 2009-2010: Founder and CEO of SocialSimple, of a targeting marketing (UIX) / ecommerce startup.
    Acquired by NBC Universal for $4.2 million (2010).
  • 2008: Lead Hitachi’s first Enterprise Portal.
  • 2006-2007: Generated 50% of Modern Postcard‘s revenue through online properties / online marketing.
  • 2002: Created ViaSat‘s first “Web” department.
  • 2000-2001: Award-winning Engineer of Miva Merchant.
  • 1995: Started professional career in web development as a Web Developer/Designer (Varigon, Inc).
  • 1993: Self taught web programming.
  • 1992: Captain, San Diego Surf Team (Rank #2 in CA).
  • 1990-1992: Professional Surfer (Rusty Surfboards).

Cox Communications

Third-largest cable television provider in the United States. 22,000+ employees, $9 billion dollar company.
http://www.cox.com

  • Member of the Engineering team in the corporate Marketing division.
  • Worked on improving internal web applications connected to enterprise systems.
  • Helped incorporate social media initiatives.
  • 2002 – San Diego, CA.

Avery Print and Mail Center

http://www.printandmailcenter.com/

  • Design and development of a white label ecommerce platform.
  • Launched with Avery-Dennison as first white label client.
  • San Diego, CA.

ViaSat, Corporate Intranet

http://www.viasat.com/

  • Design and development of companies Intranet servicing 2,000+ employees.
  • Integrated Human Resources data for employee directory, birthdays, and employee profile updates.
  • San Diego, CA.

Varigon, Inc.

http://www.varigon.com/

  • Senior Web Developer / Designer (employee).
  • Lead and managed design of ecommerce portals, websites, print, and marketing materials.
  • 1995-1999 – San Diego, CA.

MP3 Factory Direct

Ecommerce website selling custom MP3 (HDD) Players.

  • Designed and developed ecommerce website which sold large HDD MP3 Players (well before iPods existed).
  • Used Miva Merchant as the ecommerce platform.
  • 1998-1999 – San Diego, CA.

SANDIOS – San Diego Online Society

Round-table and networking group for San Diego’s Internet executives, including leaders in software and mobile development.
http://www.linkedin.com/groups?gid=136221

  • Helped organize the group from concept to launch.
  • San Diego, CA.

ViewBug.com – CTO

Social networking photo sharing website with cash awards to winning contest entries.
http://www.viewbug.com/

  • Served as CTO managing development (backend and front-end).
  • Redesigned and redeveloped website from Django to PHP (Drupal and WordPress).
  • 2008-2009 – San Diego, CA.

OmPlay.org

Play therapy business website.
http://www.omplay.org/

  • Business and marketing planning with client.
  • Social media strategies to drive new business.
  • Website redesign on WordPress with a custom theme.
  • 2015 – New York, NY.

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

ViaSat, Web Portfolio (100+ applications / websites)

http://www.viasat.com/

  • Established and managed new web/marketing departments.
  • Managed web portfolio (100+ applications / websites).
  • 2003- 2006 – San Diego, CA.

ViaSat.com

http://www.viasat.com/

  • Redesign and development of corporate website (in Drupal).
  • San Diego, CA.

Network Mailer

Gives networked organizations the opportunity to unify the direct marketing efforts of their franchisees, retailers, dealers and affiliates.
http://www.networkmailer.com/

  • Product development of affiliate direct mail application.
  • Developed in WebObjects.
  • Managed Engineering team.
  • San Diego, CA.

Modern OOS (ecommerce)

Proprietary ecommerce and automated printing solution, branded and white label.
https://order.modernpostcard.com/

modernpostcard.com (branded), simplecard.com (white label), printandmailcenter.com (white label API).

Modern Postcard, Web Portfolio (40+ clients)

http://www.modernpostcard.com/

  • Reporting to the CIO, lead and established company’s first consolidated group of all web resources.
  • Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP).
  • P&L responsibilities.
  • Managed team of web developers, software engineers, UX designers, QA (team of 15+).
  • Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

Interactivate, Web Portfolio (100+ clients)

San Diego’s largest digital agency.
http://www.interactivate.com/

  • Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects.
  • Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+).
  • Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.
    • Client websites / projects (partial list): wolfgangpuck.com, sunkist.com, kapalua.com, avocado.org, avohq.com, avocadocentral.com, lyonhomes.com, summerlin.com, irvineranch.com, jennycraig.com, johnlainghomes.com, soyconnection.com, purefinancial.com, verrado.com.

Adoptive, Web Portfolio (30+ clients) – CTO

Brand management think-tank/agency. New York, NY.
http://adoptive.co/

  • Served as Chief Technology Officer (CTO).
  • Client collaboration and strategic planning on web marketing, technology architecture, social media.
  • Strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web.
  • Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design.
  • Managed and planned all technology initiatives, strategies, projects, and resources.
  • Managed web portfolio (clients in fashion, health, and technology): Bundoo.com, Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

DrFurhman.com

Healthy living education portal / instructional videos / newsletter.
http://www.drfurhman.com/

  • Strategic planning with executive staff on brand management/awareness.
  • Designed new back-office infrastructure to improve and streamline the POS fulfillment processes.
  • New ecommerce vendor selection.
  • Redesign of new website, design and technology.
  • 2013 – New York, NY.

CleanPlates.com

Healthy foods education blog and daily newsletter.
http://www.cleanplates.com/ (new website unlaunched)

  • Existing website was developed and structured poorly by resources no longer with the company.
  • Realigned the backend architecture to accommodate a singular database of content (vs many unnecessary instances).
  • Discovered and fixed lots of security flaws in the legacy custom administration.
  • Helped with social media strategies and initiatives.
  • 2014 – New York, NY.