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My Experience with Drupal (12+ years)

In my experience I’ve found Drupal to be a highly scalable web platform. Majority of the Drupal projects I’ve worked on seem to be working on existing Drupal installation(s) that needs lots of work to bug fixes / architecture redesign. While Drupal has an intelligent MVC design… it seems most “Drupal Developers” don’t fully grasp the underlying architecture so the one-off “modules” they build are prone to conflict with other modules. Drupal is built on the LAMP stack (PHP) so you really need to be a PHP Engineer to built out good modules. Drupal has a robust administration that gives developers the ability to configure an application through a WYSIWYG interface yet too much reliance on this could cause havoc when bugs occur and the administrating developer is unfamiliar with the underlying PHP code of the connected modules/views/blocks/etc.

Here are some Drupal projects I’ve worked on:

MassChallenge.org – Worked with the CEO and CTO to redesign (backend and front-end) their website, intranet, and CMS as the existing Drupal was developed by multiple interns which caused lots of bugs and technology limitations.

ViaSat.com – Redesigned website (backend and front-end). Converted website from a custom built website to a new Drupal installation.

Verizon vCommons (Intranet) – Developed several internal social media apps to promote improved communication and collaboration for 270,000+ employees.

Verizon CAB (customer portal) – Developed a customer portal for Executives of high-end clients.

TheWrap.com – Converted a legacy Drupal environment of thousands of news articles to WordPress VIP with supporting applications in a new Drupal install.

Drupal, Templates / Modules (custom)

  • 12+ years experience in Drupal development.
    • 16+ years in PHP experience.
  • Created custom templates (20+) and plugins (50+) for corporations, startups, and agencies used for websites, web applications, and intranets.

Award-Winning Career (22+ Years)

  • 1995 – Present: Worked on 300+ projects, 650+ websites, 200+ web applications, and 30+ products.
  • 2013 – Present: Technology Consultant.
  • 2011-2013: CTO, Adoptive (brand agency)
  • 2010: Chief Strategist (“Enterprise 2.0”), Verizon.
  • 2009-2010: Founder and CEO of SocialSimple, of a targeting marketing (UIX) / ecommerce startup.
    Acquired by NBC Universal for $4.2 million (2010).
  • 2008: Lead Hitachi’s first Enterprise Portal.
  • 2006-2007: Generated 50% of Modern Postcard‘s revenue through online properties / online marketing.
  • 2002: Created ViaSat‘s first “Web” department.
  • 2000-2001: Award-winning Engineer of Miva Merchant.
  • 1995: Started professional career in web development as a Web Developer/Designer (Varigon, Inc).
  • 1993: Self taught web programming.
  • 1992: Captain, San Diego Surf Team (Rank #2 in CA).
  • 1990-1992: Professional Surfer (Rusty Surfboards).

Cox Communications

Third-largest cable television provider in the United States. 22,000+ employees, $9 billion dollar company.
http://www.cox.com

  • Member of the Engineering team in the corporate Marketing division.
  • Worked on improving internal web applications connected to enterprise systems.
  • Helped incorporate social media initiatives.
  • 2002 – San Diego, CA.

Avery Print and Mail Center

http://www.printandmailcenter.com/

  • Design and development of a white label ecommerce platform.
  • Launched with Avery-Dennison as first white label client.
  • San Diego, CA.

ViaSat, Corporate Intranet

http://www.viasat.com/

  • Design and development of companies Intranet servicing 2,000+ employees.
  • Integrated Human Resources data for employee directory, birthdays, and employee profile updates.
  • San Diego, CA.

Miva, eBay / PayPal

  • Implemented Miva Merchant for ebay.com and paypal.com.
  • Integrated backend enterprise applications for automated inventory, product attributes, payment gateways, ERP systems, and shipping options.
  • San Diego, CA.

WordPress, Themes / Plugins (custom)

  • 12+ years experience in WordPress development (16yrs in PHP experience).
  • Created custom themes (70+) and plugins (120+) for corporations, startups, and agencies used for websites, intranets, and secure extranets.
  • Developed several enterprise scale apps on the WordPress framework as a Content Management System (CMS).

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

ViaSat, Web Portfolio (100+ applications / websites)

http://www.viasat.com/

  • Established and managed new web/marketing departments.
  • Managed web portfolio (100+ applications / websites).
  • 2003- 2006 – San Diego, CA.

Hitachi, Web Portfolio (~22,000 websites)

$112 billion/year company, Forbes #35 ‘Largest Global Companies’ (400,000+ employees).
http://www.hitachi.com/

  • Reporting to the CIO office, established a new executive sponsored (C-level) department to lead and unify all Web IT / Marketing resources throughout all enterprise web systems.
  • Successfully accomplished executive charter to improve the online user experience and streamline web operations through cross-departmental collaboration.
  • Managed international team of architects, web developers, engineers, UX designers, business analysts, QA (team of 70+).
  • P&L forecasting.
  • 2008 – San Diego, CA.

Modern Postcard NEMO (ecommerce)

http://www.modernpostcard.com/

  • Automation of the ecommerce order to printing to delivery to customer process.
  • 2006 – San Diego, CA.

Modern Postcard, Web Portfolio (40+ clients)

http://www.modernpostcard.com/

  • Reporting to the CIO, lead and established company’s first consolidated group of all web resources.
  • Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP).
  • P&L responsibilities.
  • Managed team of web developers, software engineers, UX designers, QA (team of 15+).
  • Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

Interactivate, Web Portfolio (100+ clients)

San Diego’s largest digital agency.
http://www.interactivate.com/

  • Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects.
  • Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+).
  • Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.
    • Client websites / projects (partial list): wolfgangpuck.com, sunkist.com, kapalua.com, avocado.org, avohq.com, avocadocentral.com, lyonhomes.com, summerlin.com, irvineranch.com, jennycraig.com, johnlainghomes.com, soyconnection.com, purefinancial.com, verrado.com.

Hitachi Enterprise Portal

http://www.hitachi.com/

  • Managed customer support web systems and applications enterprise wide.
  • Designed architecture of a new web portal unifying 100+ internal applications giving customers a seamless user experience vs multiple logins/experiences.
  • 2008 – San Diego, CA.

Socialjax Framework

LAMP stack framework of reusable code for rapid application development on social graph API connections.

  • Developed from scratch on the LAMP stack (PHP).
  • Web service API connections to 27 social networking websites (Facebook, Twitter, LinkedIn, MySpace, Yelp, etc…).
  • Enterprise level scalability.
  • 2008-2010 – San Diego, CA.

SocialSimple – CEO/Founder

Ecommerce targeted marketing and UIX via social media data mining/analytics.

  • Co-founding CEO and hands-on CTO / CMO of a successful social networking startup.
  • Developed and engineered a high volume and “Big Data” SaaS product that personalized ecommerce user experiences (in real-time) through targeted marketing using social graph analytics and various API web services (Facebook, Twitter, LinkedIn, Foursquare, MySpace, Digg, Yelp).
  • SlideShare used in TechCrunch 50 => http://www.slideshare.net/jnegretti/social-simple-tech-crunch50-2008-presentation (also embedded below)
  • Hired all staff and formed a new company from the ground up (operations/facilities/finance/etc).
  • Full P&L responsibilities.
  • Investment by Golozo Partners of $2.4 million (2008).
  • Company/product acquired by NBC Universal for $4.7 million (2010).
  • 2008-2010 – San Diego, CA.

Verizon vCommons (Intranet)

http://www.verizon.com/

  • Managed the design and development of an internal collaboration web portal utilizing social media.
  • Implemented individual blogs for all 270,000 employees.
  • 2010 – San Diego, CA.

Verizon, Enterprise 2.0 – Chief Architect

http://www.verizon.com/

  • Streamlined enterprise web operations, technology infrastructure, and web development processes.
  • 2010-2011 – Boston, MA

Adoptive, Web Portfolio (30+ clients) – CTO

Brand management think-tank/agency. New York, NY.
http://adoptive.co/

  • Served as Chief Technology Officer (CTO).
  • Client collaboration and strategic planning on web marketing, technology architecture, social media.
  • Strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web.
  • Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design.
  • Managed and planned all technology initiatives, strategies, projects, and resources.
  • Managed web portfolio (clients in fashion, health, and technology): Bundoo.com, Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

DrFurhman.com

Healthy living education portal / instructional videos / newsletter.
http://www.drfurhman.com/

  • Strategic planning with executive staff on brand management/awareness.
  • Designed new back-office infrastructure to improve and streamline the POS fulfillment processes.
  • New ecommerce vendor selection.
  • Redesign of new website, design and technology.
  • 2013 – New York, NY.

Uppertag – Founder

Personalized content  and targeting marketing through deep analysis of user’s social graph using data algorithms.
http://uppertag.com/ (app unlaunched)

  • Designed and development of a “recommendation engine” that analyzes a user’s social graph through complex big data algorithms, content analytics, and mathematical equations.
  • Developed in PHP (LAMP).
  • 2012 – Present.