CONSULTANT, Web Technologies & User Experience (UX)

Johnny Negretti (self)Business consultant to executives (corporations, digital agencies, and startups).

Consultant on web technologies, mobile, and online marketing projects/strategies aimed to streamline web architecture, development processes, personalized user experiences (UX), responsive design, user data analytics, and social media.


Adoptive (brand agency) – Digital think-tank agency on brand strategies and technology innovations.

Served as Chief Technology Officer providing strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web. Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design. Managed and planned all technology initiatives, strategies, projects, and resources.

Managed web portfolio (clients in fashion, health, and technology): Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

CHIEF STRATEGIST, Emerging Technologies & User Experience (UX)

Verizon Communications – $106 billion/year company, Forbes #13 ‘Largest US Companies’ (270,000+ employees).

Reporting to the CIO, advised C-level executives on strategies and solutions for new technology initiatives, web development, user experience (UX), and “Enterprise 2.0” projects utilizing emerging technologies, social media, mobile, and cloud computing. Implemented enterprise architecture standards, policies, and procedures. Managed team of 30+.


SocialSimple, LLC – Successful startup in personalized ecommerce user experiences (UX) via data mining/analytics of the social graph.

Co-founding CEO and hands-on CTO of a successful social networking startup. Developed and engineered a high volume and “Big Data” SaaS product that personalized ecommerce user experiences (in real-time) through targeted marketing using social graph analytics and various API web services (Facebook, Twitter, LinkedIn, Foursquare, MySpace, Digg, Yelp). Hired all staff and formed a new company from the ground up (operations/facilities/finance/etc). Full P&L responsibilities. Investment by Golozo Partners of $2.4 million (2008). Company acquired by NBC Universal for $4.7 million (2010).

DIRECTOR, Global Web Operations & User Experience (UX)

Hitachi, Ltd. – $112 billion/year company, Forbes #35 ‘Largest Global Companies’ (400,000+ employees).

Reporting to the CIO office, established a new executive sponsored (C-level) department to lead and unify all Web IT / Marketing resources throughout all enterprise web systems. Successfully accomplished executive charter to improve the online user experience and streamline web operations through cross-departmental collaboration. P&L forecasting. Managed international team of architects, web developers, engineers, UX designers, business analysts, QA (team of 70+).

DIRECTOR, Web Development & Marketing (Web Portfolio)

Interactivate, Inc. – San Diego’s largest digital agency.

Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects. Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+). Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.

SR. MANAGER, Web Development & Creative (Web Portfolio)

Modern Postcard – $40 million/year direct mail and print marketing agency.

Reporting to the CIO, lead and established company’s first consolidated group of all web resources. Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP). P&L responsibilities. Managed team of web developers, software engineers, UX designers, QA (team of 15+). Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

SR. MANAGER, Web Development & Marketing (Web Portfolio)

ViaSat, Inc. – $1.1 billion/year telecommunications company (2,900+ employees).

Established and managed a new web/marketing dept. Managed web portfolio (100+ applications / websites).

MANAGER, Web Engineering

KFKI Systems, Inc.

Reporting to the CEO, managed international ecommerce development team of web designers, engineers, QA.

LEAD ENGINEER & Product Evangelist

Miva Corporation

Reporting to the CTO, Lead Engineer of multi-award winning ecommerce platform Miva Merchant. Community representative and evangelist for various company products, including providing programming guidance to community developers through forums and speaking at ecommerce conferences. Redesigned API from the ground up.