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“Ashley Shades”. My bucket list goal for homeless pets

My dog Ashley (a Yellow Lab) passed three years ago and there is not a day that goes by that I don’t miss her. I also briefly lived with a dog whom my girlfriend (at the time) adopted. The dog was adopted as an adult and I guess it had a traumatic past. The dog “Shades” (a dark German Shepard) was a sweet dog but out of the blue was aggressive and attacked my girlfriend, her mother, and myself. We tried to help the dog but in the end there was no help. Both dogs I miss and my heart aches.

I hope to one day build a sanctuary for dogs that have no home and dogs that need help and rehabilitation therapy. There is so much love pets can give and so much is wasted because there are not enough people to can provide for these wonderful animals.

In honor of Ashley and Shades… I’m going to call this pet sanctuary “Ashley Shades.”

I’ve spotted some affordable locations in Harvard, IL which is just outside of Chicago, IL and easily accessible via the Metra train. This will help people come and visit, volunteer, and hopefully adopt.

This is not a nice to have goal. This is something I’ve been actively working on and planning and hopefully will bring to realization sooner then later. Nothing would bring me more joy then to provide for dogs that just need love and attention. That I have to give.

Comcast, Partners Portal

http://www.comcast.com/

  • Redesigned corporate partners portal from the groundup (front-end and backend).
  • Migrated from static HTML to dynamic content on the WordPress framework.
  • Managed project (design and development) and deliverables.
  • 2016

My Experience with Drupal (12+ years)

In my experience I’ve found Drupal to be a highly scalable web platform. Majority of the Drupal projects I’ve worked on seem to be working on existing Drupal installation(s) that needs lots of work to bug fixes / architecture redesign. While Drupal has an intelligent MVC design… it seems most “Drupal Developers” don’t fully grasp the underlying architecture so the one-off “modules” they build are prone to conflict with other modules. Drupal is built on the LAMP stack (PHP) so you really need to be a PHP Engineer to built out good modules. Drupal has a robust administration that gives developers the ability to configure an application through a WYSIWYG interface yet too much reliance on this could cause havoc when bugs occur and the administrating developer is unfamiliar with the underlying PHP code of the connected modules/views/blocks/etc.

Here are some Drupal projects I’ve worked on:

MassChallenge.org – Worked with the CEO and CTO to redesign (backend and front-end) their website, intranet, and CMS as the existing Drupal was developed by multiple interns which caused lots of bugs and technology limitations.

ViaSat.com – Redesigned website (backend and front-end). Converted website from a custom built website to a new Drupal installation.

Verizon vCommons (Intranet) – Developed several internal social media apps to promote improved communication and collaboration for 270,000+ employees.

Verizon CAB (customer portal) – Developed a customer portal for Executives of high-end clients.

TheWrap.com – Converted a legacy Drupal environment of thousands of news articles to WordPress VIP with supporting applications in a new Drupal install.

Simplecard.com

White-label ecommerce platform for personalized direct mail print campaigns.
http://www.simplecard.com/

  • Managed design and development of product from concept to production to launch.
  • San Diego, CA.

Surfrider Foundation, 100 Wave Surf-a-thon

Community non-profit organization. Protecting Oceans, Waves and Beaches since 1984.
http://www.surfrider.org/

  • Organized surf-a-thon to raise money for the non-profit organization.
  • Event = surf 100 waves in 1 day and supporters would pledge an amount per way. Donations picked up after completion of 100 surfed waves.
  • Raised money through door-to-door campaigning.
  • Helped with marketing initiatives.
  • 1992 – San Diego, CA.

TwitBug (photo sharing)

Photo sharing through email attachments.

  • Designed and developed photo sharing app from concept to launch.
  • Developed in PHP (LAMP).
  • 2009 – San Diego, CA.

Avery Print and Mail Center

http://www.printandmailcenter.com/

  • Design and development of a white label ecommerce platform.
  • Launched with Avery-Dennison as first white label client.
  • San Diego, CA.

Rollerr – CTO

Live video steaming app to your friends.
http://www.rollerr.it/

  • Served as interim-CTO.
    • Previous CTO unexpectedly quit so I temporally came on-board to serve as CTO until a permanent CTO was selected/hired.
  • Collaborated with executive staff on product development (app still in development).
  • Managed team of developers and project management.
  • 2015 – Boston, MA.

Interactivate, Development Tools (custom)

  • Managed product design/development of 15+ custom/proprietary tools for Engineering and Creative development processes/procedures.
  • San Diego, CA.

ViaSat, Corporate Intranet

http://www.viasat.com/

  • Design and development of companies Intranet servicing 2,000+ employees.
  • Integrated Human Resources data for employee directory, birthdays, and employee profile updates.
  • San Diego, CA.

San Diego Surf Team (Professional Surfer)

Team of professional and amateur surfers competing against other teams across California.

  • Served as Team Captain.
  • Professional surfer, competing in local/national events. Sponsored by Rusty Surfboards & Stussy.
  • Managed surf team operations, team training, event logistics, and competition strategies.
  • During my leadership the team went from being California state ranked #19 to #2.
  • 1994 – 1996 – San Diego, CA.

MP3 Factory Direct

Ecommerce website selling custom MP3 (HDD) Players.

  • Designed and developed ecommerce website which sold large HDD MP3 Players (well before iPods existed).
  • Used Miva Merchant as the ecommerce platform.
  • 1998-1999 – San Diego, CA.

Miva, eBay / PayPal

  • Implemented Miva Merchant for ebay.com and paypal.com.
  • Integrated backend enterprise applications for automated inventory, product attributes, payment gateways, ERP systems, and shipping options.
  • San Diego, CA.

Hype 100 – CTO

An online social audio platform where the community submits and rates their most appreciated audio/video highlights and podcasts around technology and business.
http://www.hype100.com/

  • Served as (virtual) CTO guiding the product from concept to implementation.
  • New York, NY.

Kapalua.com

Real estate property management portal, events, and local blogging for Kapalua, HI.
http://kapalua.com

  • Redesigned legacy website with new a new design, marketing plan, and an improved user experience.
  • Managed development team and design process.
  • San Diego, CA.

IrvineRanch.com

Real estate property management portal for Irvine Ranch.
http://villagesofirvine.com

  • Redesigned legacy website with new a new design, marketing plan, and an improved user experience.
  • Managed development team and design process.
  • San Diego, CA.

ViewBug.com – CTO

Social networking photo sharing website with cash awards to winning contest entries.
http://www.viewbug.com/

  • Served as CTO managing development (backend and front-end).
  • Redesigned and redeveloped website from Django to PHP (Drupal and WordPress).
  • 2008-2009 – San Diego, CA.

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

ModernPostcard.com

http://www.modernpostcard.com/

  • Managed the redesign of corporate website and ecommerce.
  • Helped with hands-on development of backend and front-end coding.
  • 2006-2007 – San Diego, CA.

VEEO Manager

Proprietary ecommerce plugin for software subscriptions and plugin downloads.

  • Reporting to the CEO, managed international ecommerce development team of web designers, engineers, and QA.
  • Developed on the LAMP stack (PHP).
  • 2002 – San Diego, CA.

ViaSat, Web Portfolio (100+ applications / websites)

http://www.viasat.com/

  • Established and managed new web/marketing departments.
  • Managed web portfolio (100+ applications / websites).
  • 2003- 2006 – San Diego, CA.

ViaSat.com

http://www.viasat.com/

  • Redesign and development of corporate website (in Drupal).
  • San Diego, CA.

Hitachi, Web Portfolio (~22,000 websites)

$112 billion/year company, Forbes #35 ‘Largest Global Companies’ (400,000+ employees).
http://www.hitachi.com/

  • Reporting to the CIO office, established a new executive sponsored (C-level) department to lead and unify all Web IT / Marketing resources throughout all enterprise web systems.
  • Successfully accomplished executive charter to improve the online user experience and streamline web operations through cross-departmental collaboration.
  • Managed international team of architects, web developers, engineers, UX designers, business analysts, QA (team of 70+).
  • P&L forecasting.
  • 2008 – San Diego, CA.

ViaSat WebPoint (extranet)

Corporate extranet for product support and documentation.
https://extranet.viasat.com/

  • Designed and developed custom and proprietary product support extranet for military clients.
  • All code reviewed and approved by the National Security Agency (NSA).
  • San Diego, CA.

Network Mailer

Gives networked organizations the opportunity to unify the direct marketing efforts of their franchisees, retailers, dealers and affiliates.
http://www.networkmailer.com/

  • Product development of affiliate direct mail application.
  • Developed in WebObjects.
  • Managed Engineering team.
  • San Diego, CA.

Modern Postcard NEMO (ecommerce)

http://www.modernpostcard.com/

  • Automation of the ecommerce order to printing to delivery to customer process.
  • 2006 – San Diego, CA.

Modern Postcard VDP

http://www.modernpostcard.com/

  • Implemented architecture and automation of ‘Variable Data Printing’ for direct mail campaigns.
  • San Diego, CA.

Modern OOS (ecommerce)

Proprietary ecommerce and automated printing solution, branded and white label.
https://order.modernpostcard.com/

modernpostcard.com (branded), simplecard.com (white label), printandmailcenter.com (white label API).

Modern Postcard, Web Portfolio (40+ clients)

http://www.modernpostcard.com/

  • Reporting to the CIO, lead and established company’s first consolidated group of all web resources.
  • Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP).
  • P&L responsibilities.
  • Managed team of web developers, software engineers, UX designers, QA (team of 15+).
  • Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

Interactivate, Web Portfolio (100+ clients)

San Diego’s largest digital agency.
http://www.interactivate.com/

  • Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects.
  • Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+).
  • Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.
    • Client websites / projects (partial list): wolfgangpuck.com, sunkist.com, kapalua.com, avocado.org, avohq.com, avocadocentral.com, lyonhomes.com, summerlin.com, irvineranch.com, jennycraig.com, johnlainghomes.com, soyconnection.com, purefinancial.com, verrado.com.

Hitachi Enterprise Portal

http://www.hitachi.com/

  • Managed customer support web systems and applications enterprise wide.
  • Designed architecture of a new web portal unifying 100+ internal applications giving customers a seamless user experience vs multiple logins/experiences.
  • 2008 – San Diego, CA.

SocialSimple – CEO/Founder

Ecommerce targeted marketing and UIX via social media data mining/analytics.

  • Co-founding CEO and hands-on CTO / CMO of a successful social networking startup.
  • Developed and engineered a high volume and “Big Data” SaaS product that personalized ecommerce user experiences (in real-time) through targeted marketing using social graph analytics and various API web services (Facebook, Twitter, LinkedIn, Foursquare, MySpace, Digg, Yelp).
  • SlideShare used in TechCrunch 50 => http://www.slideshare.net/jnegretti/social-simple-tech-crunch50-2008-presentation (also embedded below)
  • Hired all staff and formed a new company from the ground up (operations/facilities/finance/etc).
  • Full P&L responsibilities.
  • Investment by Golozo Partners of $2.4 million (2008).
  • Company/product acquired by NBC Universal for $4.7 million (2010).
  • 2008-2010 – San Diego, CA.

Verizon, Customer Advisory Board Portal

Advisory board portal for C-level executive clients and customers.
http://www.verizon.com/

  • Managed design and development of a customer portal for C-level executives.
  • Developed in Drupal.
  • 2010 – Boston, MA.

Verizon vCommons (Intranet)

http://www.verizon.com/

  • Managed the design and development of an internal collaboration web portal utilizing social media.
  • Implemented individual blogs for all 270,000 employees.
  • 2010 – San Diego, CA.

Verizon, Enterprise 2.0 – Chief Architect

http://www.verizon.com/

  • Streamlined enterprise web operations, technology infrastructure, and web development processes.
  • 2010-2011 – Boston, MA

Adoptive, Web Portfolio (30+ clients) – CTO

Brand management think-tank/agency. New York, NY.
http://adoptive.co/

  • Served as Chief Technology Officer (CTO).
  • Client collaboration and strategic planning on web marketing, technology architecture, social media.
  • Strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web.
  • Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design.
  • Managed and planned all technology initiatives, strategies, projects, and resources.
  • Managed web portfolio (clients in fashion, health, and technology): Bundoo.com, Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

Bundoo.com – CTO

Parenting website where parents can interact directly with doctors and childcare experts and get actionable information.
http://bundoo.com/

  • Design and development of product/startup from concept to development to public launch.
  • Integrated Amazon affiliate services (Marketplace).
  • Brand management on design/logo/etc.
  • Served as advisory CTO.
  • http://585k5j.axshare.com/ (wireframes to develop against)
  • 2013 – New York, NY.

Quality8 (QA)

Custom built web application to automate the quality assurance (QA) process of website and user experience (UIX) testing.

  • Developed as an ‘application’ in Drupal.
  • Connected to MySQL and Oracle.
  • San Diego, CA.

MassChallenge.org

Startup accelerator connecting high- impact startups with the global resources.
http://masschallenge.org

  • Redesigned the front-end user experience and streamlined the backend architecture.
  • Website and custom web applications built in Drupal.
  • 2011 – Boston, MA.

TheWrap.com – CTO

Hollywood news magazine and website.
http://www.thewrap.com

  • Re-developed and re-designed website and CMS from Drupal to WordPress on WordPress VIP servers.
  • Served as Chief Technology Officer (CTO).
  • Strong collaboration with CEO, COO, and executive editorial staff.
  • 2013 – Los Angeles, CA.

Miva Now

Trial to purchase automation of ecommerce platform to 3rd party hosting.
http://miva.com/

  • Design and development of product from concept to production.
  • Development of web services connecting to external 3rd party systems.
  • San Diego, CA.

Miva Merchant (ecommerce platform)

Industry leading ecommere platform with an extendable module API. Over 400,000+ installations.
http://www.mivamerchant.com/

  • Lead Engineer and Product Evangelist.
  • Redesigned and engineered module API architecture (still used today).
  • Managed development of most features (inventory, shipping, products, themes).
  • Product used by eBay, PayPal, Foursquare, Taylor Swift, Nautica, and many more popular ecommerce websites.
  • $100 billion online sales, 400,000+ installations.
  • San Diego, CA.

CleanPlates.com

Healthy foods education blog and daily newsletter.
http://www.cleanplates.com/ (new website unlaunched)

  • Existing website was developed and structured poorly by resources no longer with the company.
  • Realigned the backend architecture to accommodate a singular database of content (vs many unnecessary instances).
  • Discovered and fixed lots of security flaws in the legacy custom administration.
  • Helped with social media strategies and initiatives.
  • 2014 – New York, NY.

Uppertag – Founder

Personalized content  and targeting marketing through deep analysis of user’s social graph using data algorithms.
http://uppertag.com/ (app unlaunched)

  • Designed and development of a “recommendation engine” that analyzes a user’s social graph through complex big data algorithms, content analytics, and mathematical equations.
  • Developed in PHP (LAMP).
  • 2012 – Present.