Type:
  
Company:
  
  

Simplecard.com

White-label ecommerce platform for personalized direct mail print campaigns.
http://www.simplecard.com/

  • Managed design and development of product from concept to production to launch.
  • San Diego, CA.

Drupal, Templates / Modules (custom)

  • 12+ years experience in Drupal development.
    • 16+ years in PHP experience.
  • Created custom templates (20+) and plugins (50+) for corporations, startups, and agencies used for websites, web applications, and intranets.

TwitBug (photo sharing)

Photo sharing through email attachments.

  • Designed and developed photo sharing app from concept to launch.
  • Developed in PHP (LAMP).
  • 2009 – San Diego, CA.

Miva Merchant, Product Evangelist

http://www.miva.com/

  • Served as Product Evangelist for employer (Miva) on the flagship product Miva Merchant.
  • Worked with the development community on product education, training, releases, and development initiatives.
  • Community representative and evangelist for various company products, including providing programming guidance to community developers through forums and speaking at ecommerce conferences.
  • San Diego, CA.

Rollerr – CTO

Live video steaming app to your friends.
http://www.rollerr.it/

  • Served as interim-CTO.
    • Previous CTO unexpectedly quit so I temporally came on-board to serve as CTO until a permanent CTO was selected/hired.
  • Collaborated with executive staff on product development (app still in development).
  • Managed team of developers and project management.
  • 2015 – Boston, MA.

Interactivate, Development Tools (custom)

  • Managed product design/development of 15+ custom/proprietary tools for Engineering and Creative development processes/procedures.
  • San Diego, CA.

Hype 100 – CTO

An online social audio platform where the community submits and rates their most appreciated audio/video highlights and podcasts around technology and business.
http://www.hype100.com/

  • Served as (virtual) CTO guiding the product from concept to implementation.
  • New York, NY.

SANDIOS – San Diego Online Society

Round-table and networking group for San Diego’s Internet executives, including leaders in software and mobile development.
http://www.linkedin.com/groups?gid=136221

  • Helped organize the group from concept to launch.
  • San Diego, CA.

ViewBug.com – CTO

Social networking photo sharing website with cash awards to winning contest entries.
http://www.viewbug.com/

  • Served as CTO managing development (backend and front-end).
  • Redesigned and redeveloped website from Django to PHP (Drupal and WordPress).
  • 2008-2009 – San Diego, CA.

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

BuzzTime Pick’Em Football

Mobile and iPhone app that predicts the outcome of each week’s pro football match-ups.
http://www.buzztime.com/buzztime-fantasy-football

  • Front-end development of an iPhone app to a mobile website.
  • Connected web services for NFL data.
  • Worked closely with creative team on design comps.
  • San Diego, CA.

VEEO Manager

Proprietary ecommerce plugin for software subscriptions and plugin downloads.

  • Reporting to the CEO, managed international ecommerce development team of web designers, engineers, and QA.
  • Developed on the LAMP stack (PHP).
  • 2002 – San Diego, CA.

ViaSat, Web Portfolio (100+ applications / websites)

http://www.viasat.com/

  • Established and managed new web/marketing departments.
  • Managed web portfolio (100+ applications / websites).
  • 2003- 2006 – San Diego, CA.

ViaSat WebPoint (extranet)

Corporate extranet for product support and documentation.
https://extranet.viasat.com/

  • Designed and developed custom and proprietary product support extranet for military clients.
  • All code reviewed and approved by the National Security Agency (NSA).
  • San Diego, CA.

Network Mailer

Gives networked organizations the opportunity to unify the direct marketing efforts of their franchisees, retailers, dealers and affiliates.
http://www.networkmailer.com/

  • Product development of affiliate direct mail application.
  • Developed in WebObjects.
  • Managed Engineering team.
  • San Diego, CA.

Modern Postcard NEMO (ecommerce)

http://www.modernpostcard.com/

  • Automation of the ecommerce order to printing to delivery to customer process.
  • 2006 – San Diego, CA.

Modern Postcard VDP

http://www.modernpostcard.com/

  • Implemented architecture and automation of ‘Variable Data Printing’ for direct mail campaigns.
  • San Diego, CA.

Modern Postcard, Web Portfolio (40+ clients)

http://www.modernpostcard.com/

  • Reporting to the CIO, lead and established company’s first consolidated group of all web resources.
  • Generated 50% of company revenue ($20+ million/year in online sales) through online marketing, email campaigns, and personalized print marketing (VDP).
  • P&L responsibilities.
  • Managed team of web developers, software engineers, UX designers, QA (team of 15+).
  • Managed web portfolio (40+ clients): USPS, Avery, FastFrames, Jiffy Lube, modernpostcard.com, networkmailer.com.

Interactivate, Web Portfolio (100+ clients)

San Diego’s largest digital agency.
http://www.interactivate.com/

  • Reporting to the CTO, lead and managed all interactive media, user experience (UX), and web development projects.
  • Managed international team of designers, web developers (PHP/.NET), and QA (team of 25+).
  • Managed web portfolio (100+ clients): Sunkist, Wolfgang Puck, Jenny Craig, California Avocado, Kapalua.com, Summerlin.com, IrvineRanch.com.
    • Client websites / projects (partial list): wolfgangpuck.com, sunkist.com, kapalua.com, avocado.org, avohq.com, avocadocentral.com, lyonhomes.com, summerlin.com, irvineranch.com, jennycraig.com, johnlainghomes.com, soyconnection.com, purefinancial.com, verrado.com.

Hitachi Enterprise Portal

http://www.hitachi.com/

  • Managed customer support web systems and applications enterprise wide.
  • Designed architecture of a new web portal unifying 100+ internal applications giving customers a seamless user experience vs multiple logins/experiences.
  • 2008 – San Diego, CA.

Socialjax Framework

LAMP stack framework of reusable code for rapid application development on social graph API connections.

  • Developed from scratch on the LAMP stack (PHP).
  • Web service API connections to 27 social networking websites (Facebook, Twitter, LinkedIn, MySpace, Yelp, etc…).
  • Enterprise level scalability.
  • 2008-2010 – San Diego, CA.

SocialSimple – CEO/Founder

Ecommerce targeted marketing and UIX via social media data mining/analytics.

  • Co-founding CEO and hands-on CTO / CMO of a successful social networking startup.
  • Developed and engineered a high volume and “Big Data” SaaS product that personalized ecommerce user experiences (in real-time) through targeted marketing using social graph analytics and various API web services (Facebook, Twitter, LinkedIn, Foursquare, MySpace, Digg, Yelp).
  • SlideShare used in TechCrunch 50 => http://www.slideshare.net/jnegretti/social-simple-tech-crunch50-2008-presentation (also embedded below)
  • Hired all staff and formed a new company from the ground up (operations/facilities/finance/etc).
  • Full P&L responsibilities.
  • Investment by Golozo Partners of $2.4 million (2008).
  • Company/product acquired by NBC Universal for $4.7 million (2010).
  • 2008-2010 – San Diego, CA.

Verizon, Customer Advisory Board Portal

Advisory board portal for C-level executive clients and customers.
http://www.verizon.com/

  • Managed design and development of a customer portal for C-level executives.
  • Developed in Drupal.
  • 2010 – Boston, MA.

Adoptive, Web Portfolio (30+ clients) – CTO

Brand management think-tank/agency. New York, NY.
http://adoptive.co/

  • Served as Chief Technology Officer (CTO).
  • Client collaboration and strategic planning on web marketing, technology architecture, social media.
  • Strategic leadership in the areas of technology, mobile, interactive marketing, digital media, social media, cloud computing, and industry insight into the latest trends and innovations in web.
  • Reporting and deep analytics of “Big Data” for personalized user experiences / responsive design.
  • Managed and planned all technology initiatives, strategies, projects, and resources.
  • Managed web portfolio (clients in fashion, health, and technology): Bundoo.com, Macy’s, Walmart, Coach, Komar, Michael Kors, Yale School of Medicine, Dr. Fuhrman, Virgin Airlines.

Bundoo.com – CTO

Parenting website where parents can interact directly with doctors and childcare experts and get actionable information.
http://bundoo.com/

  • Design and development of product/startup from concept to development to public launch.
  • Integrated Amazon affiliate services (Marketplace).
  • Brand management on design/logo/etc.
  • Served as advisory CTO.
  • http://585k5j.axshare.com/ (wireframes to develop against)
  • 2013 – New York, NY.

Quality8 (QA)

Custom built web application to automate the quality assurance (QA) process of website and user experience (UIX) testing.

  • Developed as an ‘application’ in Drupal.
  • Connected to MySQL and Oracle.
  • San Diego, CA.

Qualcomm (app store)

http://www.qualcomm.com/

  • Developed backend web services and front-end user experience designs for company’s new phone app store.
  • Collaborated with Marketing departments on user experience.
  • San Diego, CA.

Wordjax (API plugin)

Proprietary tiered plugin / module with scalable API and template UI hooks.

  • Designed and developed custom framework of resuable code for rapid application development.
  • Developed as a multi-tiered ‘plugin’ for WordPress with custom API hooks into the WordPress theme engine.
  • Developed as a multi-tiered ‘module’ for Drupal.

Miva Now

Trial to purchase automation of ecommerce platform to 3rd party hosting.
http://miva.com/

  • Design and development of product from concept to production.
  • Development of web services connecting to external 3rd party systems.
  • San Diego, CA.

Miva Merchant (ecommerce platform)

Industry leading ecommere platform with an extendable module API. Over 400,000+ installations.
http://www.mivamerchant.com/

  • Lead Engineer and Product Evangelist.
  • Redesigned and engineered module API architecture (still used today).
  • Managed development of most features (inventory, shipping, products, themes).
  • Product used by eBay, PayPal, Foursquare, Taylor Swift, Nautica, and many more popular ecommerce websites.
  • $100 billion online sales, 400,000+ installations.
  • San Diego, CA.

GoEnnounce.com

Crowdfunding for students.
http://www.goennounce.com/

  • Technology, marketing, and business strategy planning.
  • Advised and worked closely with the Founders.
  • Project management of team developers.
  • 2013 – New York, NY.

Dropcast.us (app)

Mobile app and desktop publishing tool that lets you drop words, images, videos, and music on a map for others to discover and share.
http://www.dropcast.us/

  • Developed backend API for a location based media sharing mobile app.
  • App launched at SXSW (March 2013).
  • 2012-2013 – Boston, MA.

Uppertag – Founder

Personalized content  and targeting marketing through deep analysis of user’s social graph using data algorithms.
http://uppertag.com/ (app unlaunched)

  • Designed and development of a “recommendation engine” that analyzes a user’s social graph through complex big data algorithms, content analytics, and mathematical equations.
  • Developed in PHP (LAMP).
  • 2012 – Present.