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Module/Plugin development should always be ‘Plug-N-Play’

I’ve been developing websites (and web applications) professionally since 1995 and back in the day a lot of development was static and hard coded. When it came to doing a redesign or architecture of a website/web app it would take so much tedious work to change hard-coded content. Oooooh then came web frameworks (and CMS) which took care of so much of the standard features of a website/web app. Seems much of the developers these days still do not take advantage of frameworks and the ability to now develop features as modules/plugins.

With that said I am a strong believer that websites/web apps should be built on content management systems and/or frameworks. Let the CMS take care of the look and feel (themes), user management, meta data, website settings, menus, page types, SEO, security, login/logout/forgot password, forms, etc. The beauty of CSS if you can style just about any standard look and feel of a CMS or plugin to look as you please.

Most importantly website features (and custom functionality) these should be developed out as separate code utilizing the CMS’s module/plugin framework. So the setup of a website would/should be as easily as setting up the CMS and activating the custom features/plugins. Simple as that. NO need to configure to a server or an environment or custom server images or custom database scripts or custom anything. Just setup and activate.

Comcast, Partners Portal

http://www.comcast.com/

  • Redesigned corporate partners portal from the groundup (front-end and backend).
  • Migrated from static HTML to dynamic content on the WordPress framework.
  • Managed project (design and development) and deliverables.
  • 2016

My Experience with Drupal (12+ years)

In my experience I’ve found Drupal to be a highly scalable web platform. Majority of the Drupal projects I’ve worked on seem to be working on existing Drupal installation(s) that needs lots of work to bug fixes / architecture redesign. While Drupal has an intelligent MVC design… it seems most “Drupal Developers” don’t fully grasp the underlying architecture so the one-off “modules” they build are prone to conflict with other modules. Drupal is built on the LAMP stack (PHP) so you really need to be a PHP Engineer to built out good modules. Drupal has a robust administration that gives developers the ability to configure an application through a WYSIWYG interface yet too much reliance on this could cause havoc when bugs occur and the administrating developer is unfamiliar with the underlying PHP code of the connected modules/views/blocks/etc.

Here are some Drupal projects I’ve worked on:

MassChallenge.org – Worked with the CEO and CTO to redesign (backend and front-end) their website, intranet, and CMS as the existing Drupal was developed by multiple interns which caused lots of bugs and technology limitations.

ViaSat.com – Redesigned website (backend and front-end). Converted website from a custom built website to a new Drupal installation.

Verizon vCommons (Intranet) – Developed several internal social media apps to promote improved communication and collaboration for 270,000+ employees.

Verizon CAB (customer portal) – Developed a customer portal for Executives of high-end clients.

TheWrap.com – Converted a legacy Drupal environment of thousands of news articles to WordPress VIP with supporting applications in a new Drupal install.

Miva Merchant Developer Conference (2001-2003)

http://miva.com/

  • Planning and organization of Miva’s Developers Conference for the Miva Merchant ecommerce platform.
  • Managed the “Speakers” sessions.
  • Presented several sessions on enterprise ecommerce development.
  • “Product Evangelist” for Miva Merchant.
  • 2001, 2002, 2003 – San Diego, CA.

Cox Communications

Third-largest cable television provider in the United States. 22,000+ employees, $9 billion dollar company.
http://www.cox.com

  • Member of the Engineering team in the corporate Marketing division.
  • Worked on improving internal web applications connected to enterprise systems.
  • Helped incorporate social media initiatives.
  • 2002 – San Diego, CA.

Interactivate, Development Tools (custom)

  • Managed product design/development of 15+ custom/proprietary tools for Engineering and Creative development processes/procedures.
  • San Diego, CA.

ViaSat, Corporate Intranet

http://www.viasat.com/

  • Design and development of companies Intranet servicing 2,000+ employees.
  • Integrated Human Resources data for employee directory, birthdays, and employee profile updates.
  • San Diego, CA.

Varigon, Inc.

http://www.varigon.com/

  • Senior Web Developer / Designer (employee).
  • Lead and managed design of ecommerce portals, websites, print, and marketing materials.
  • 1995-1999 – San Diego, CA.

MP3 Factory Direct

Ecommerce website selling custom MP3 (HDD) Players.

  • Designed and developed ecommerce website which sold large HDD MP3 Players (well before iPods existed).
  • Used Miva Merchant as the ecommerce platform.
  • 1998-1999 – San Diego, CA.

Penguin Random House (internal)

Book publisher, 10,000+ employees.
http://www.penguinrandomhouse.com/

  • Development of internal web portal to manage access to internal applications.
  • Developed on the WordPress framework.
  • Developed custom WordPress themes and plugins.

WordPress, Themes / Plugins (custom)

  • 12+ years experience in WordPress development (16yrs in PHP experience).
  • Created custom themes (70+) and plugins (120+) for corporations, startups, and agencies used for websites, intranets, and secure extranets.
  • Developed several enterprise scale apps on the WordPress framework as a Content Management System (CMS).

Hype 100 – CTO

An online social audio platform where the community submits and rates their most appreciated audio/video highlights and podcasts around technology and business.
http://www.hype100.com/

  • Served as (virtual) CTO guiding the product from concept to implementation.
  • New York, NY.

IrvineRanch.com

Real estate property management portal for Irvine Ranch.
http://villagesofirvine.com

  • Redesigned legacy website with new a new design, marketing plan, and an improved user experience.
  • Managed development team and design process.
  • San Diego, CA.

ViewBug.com – CTO

Social networking photo sharing website with cash awards to winning contest entries.
http://www.viewbug.com/

  • Served as CTO managing development (backend and front-end).
  • Redesigned and redeveloped website from Django to PHP (Drupal and WordPress).
  • 2008-2009 – San Diego, CA.

OmPlay.org

Play therapy business website.
http://www.omplay.org/

  • Business and marketing planning with client.
  • Social media strategies to drive new business.
  • Website redesign on WordPress with a custom theme.
  • 2015 – New York, NY.

Ideablue, Client Portfolio (50+ clients) – CEO

http://www.ideablue.com/

  • Management of clients on technology, public relations, business strategies, and team management.
  • Clients included startups, corporate, agencies, universities, night clubs, and celebrities.
  • San Diego, CA.

BuzzTime Pick’Em Football

Mobile and iPhone app that predicts the outcome of each week’s pro football match-ups.
http://www.buzztime.com/buzztime-fantasy-football

  • Front-end development of an iPhone app to a mobile website.
  • Connected web services for NFL data.
  • Worked closely with creative team on design comps.
  • San Diego, CA.

VEEO Manager

Proprietary ecommerce plugin for software subscriptions and plugin downloads.

  • Reporting to the CEO, managed international ecommerce development team of web designers, engineers, and QA.
  • Developed on the LAMP stack (PHP).
  • 2002 – San Diego, CA.

ViaSat, Web Portfolio (100+ applications / websites)

http://www.viasat.com/

  • Established and managed new web/marketing departments.
  • Managed web portfolio (100+ applications / websites).
  • 2003- 2006 – San Diego, CA.

ViaSat.com

http://www.viasat.com/

  • Redesign and development of corporate website (in Drupal).
  • San Diego, CA.

ViaSat WebPoint (extranet)

Corporate extranet for product support and documentation.
https://extranet.viasat.com/

  • Designed and developed custom and proprietary product support extranet for military clients.
  • All code reviewed and approved by the National Security Agency (NSA).
  • San Diego, CA.

Modern Postcard NEMO (ecommerce)

http://www.modernpostcard.com/

  • Automation of the ecommerce order to printing to delivery to customer process.
  • 2006 – San Diego, CA.

Modern Postcard VDP

http://www.modernpostcard.com/

  • Implemented architecture and automation of ‘Variable Data Printing’ for direct mail campaigns.
  • San Diego, CA.

Modern OOS (ecommerce)

Proprietary ecommerce and automated printing solution, branded and white label.
https://order.modernpostcard.com/

modernpostcard.com (branded), simplecard.com (white label), printandmailcenter.com (white label API).

Socialjax Framework

LAMP stack framework of reusable code for rapid application development on social graph API connections.

  • Developed from scratch on the LAMP stack (PHP).
  • Web service API connections to 27 social networking websites (Facebook, Twitter, LinkedIn, MySpace, Yelp, etc…).
  • Enterprise level scalability.
  • 2008-2010 – San Diego, CA.

SocialSimple – CEO/Founder

Ecommerce targeted marketing and UIX via social media data mining/analytics.

  • Co-founding CEO and hands-on CTO / CMO of a successful social networking startup.
  • Developed and engineered a high volume and “Big Data” SaaS product that personalized ecommerce user experiences (in real-time) through targeted marketing using social graph analytics and various API web services (Facebook, Twitter, LinkedIn, Foursquare, MySpace, Digg, Yelp).
  • SlideShare used in TechCrunch 50 => http://www.slideshare.net/jnegretti/social-simple-tech-crunch50-2008-presentation (also embedded below)
  • Hired all staff and formed a new company from the ground up (operations/facilities/finance/etc).
  • Full P&L responsibilities.
  • Investment by Golozo Partners of $2.4 million (2008).
  • Company/product acquired by NBC Universal for $4.7 million (2010).
  • 2008-2010 – San Diego, CA.

Verizon vCommons (Intranet)

http://www.verizon.com/

  • Managed the design and development of an internal collaboration web portal utilizing social media.
  • Implemented individual blogs for all 270,000 employees.
  • 2010 – San Diego, CA.

DrFurhman.com

Healthy living education portal / instructional videos / newsletter.
http://www.drfurhman.com/

  • Strategic planning with executive staff on brand management/awareness.
  • Designed new back-office infrastructure to improve and streamline the POS fulfillment processes.
  • New ecommerce vendor selection.
  • Redesign of new website, design and technology.
  • 2013 – New York, NY.

Bundoo.com – CTO

Parenting website where parents can interact directly with doctors and childcare experts and get actionable information.
http://bundoo.com/

  • Design and development of product/startup from concept to development to public launch.
  • Integrated Amazon affiliate services (Marketplace).
  • Brand management on design/logo/etc.
  • Served as advisory CTO.
  • http://585k5j.axshare.com/ (wireframes to develop against)
  • 2013 – New York, NY.

Qualcomm (app store)

http://www.qualcomm.com/

  • Developed backend web services and front-end user experience designs for company’s new phone app store.
  • Collaborated with Marketing departments on user experience.
  • San Diego, CA.

MassChallenge.org

Startup accelerator connecting high- impact startups with the global resources.
http://masschallenge.org

  • Redesigned the front-end user experience and streamlined the backend architecture.
  • Website and custom web applications built in Drupal.
  • 2011 – Boston, MA.

Wordjax (API plugin)

Proprietary tiered plugin / module with scalable API and template UI hooks.

  • Designed and developed custom framework of resuable code for rapid application development.
  • Developed as a multi-tiered ‘plugin’ for WordPress with custom API hooks into the WordPress theme engine.
  • Developed as a multi-tiered ‘module’ for Drupal.

TheWrap.com – CTO

Hollywood news magazine and website.
http://www.thewrap.com

  • Re-developed and re-designed website and CMS from Drupal to WordPress on WordPress VIP servers.
  • Served as Chief Technology Officer (CTO).
  • Strong collaboration with CEO, COO, and executive editorial staff.
  • 2013 – Los Angeles, CA.

Miva Now

Trial to purchase automation of ecommerce platform to 3rd party hosting.
http://miva.com/

  • Design and development of product from concept to production.
  • Development of web services connecting to external 3rd party systems.
  • San Diego, CA.

Miva Merchant (ecommerce platform)

Industry leading ecommere platform with an extendable module API. Over 400,000+ installations.
http://www.mivamerchant.com/

  • Lead Engineer and Product Evangelist.
  • Redesigned and engineered module API architecture (still used today).
  • Managed development of most features (inventory, shipping, products, themes).
  • Product used by eBay, PayPal, Foursquare, Taylor Swift, Nautica, and many more popular ecommerce websites.
  • $100 billion online sales, 400,000+ installations.
  • San Diego, CA.

Dropcast.us (app)

Mobile app and desktop publishing tool that lets you drop words, images, videos, and music on a map for others to discover and share.
http://www.dropcast.us/

  • Developed backend API for a location based media sharing mobile app.
  • App launched at SXSW (March 2013).
  • 2012-2013 – Boston, MA.

CleanPlates.com

Healthy foods education blog and daily newsletter.
http://www.cleanplates.com/ (new website unlaunched)

  • Existing website was developed and structured poorly by resources no longer with the company.
  • Realigned the backend architecture to accommodate a singular database of content (vs many unnecessary instances).
  • Discovered and fixed lots of security flaws in the legacy custom administration.
  • Helped with social media strategies and initiatives.
  • 2014 – New York, NY.

Uppertag – Founder

Personalized content  and targeting marketing through deep analysis of user’s social graph using data algorithms.
http://uppertag.com/ (app unlaunched)

  • Designed and development of a “recommendation engine” that analyzes a user’s social graph through complex big data algorithms, content analytics, and mathematical equations.
  • Developed in PHP (LAMP).
  • 2012 – Present.

Hewlett-Packard Helion (hpcloud.com)

Enterprise architecture of HP’s enterprise cloud services and community SDK.
http://hpcloud.com/

  • Development of HP Helion website in WordPress with a custom theme.
  • Trained marketing staff developers on enterprise scale engineering.
  • 2015 – Seattle, WA.